• Learn about new products from the industry’s biggest brands
  • Watch category overviews and deep-dive videos for more details
  • Vote on your favorite products and determine the year’s Best New Product
  • Daily giveaways of Traeger grills, coolers, and bar stools for attendees, plus one GRAND PRIZE Ultimate Overlanding Package!
  • PRO Tips: leading resellers chime in on topics that matter to shops today
  • Hosted by Stacey David of GearZ®

Participating Brands

Participating Distributors

Save the Date!

The AAM Group is proud to bring you The Event, a virtual product expo that presents what’s new for 2021 to resellers and shops in the automotive aftermarket. Created in partnership with Total Truck Centers and Performance Corner®, The Event will present new products by category in easy-to-watch videos no longer than 10 minutes each (e.g., Ten New Steps and Boards for 2021). Deep-dive videos will provide closer looks at each product if you want to know more. As available, you’ll even be able to purchase directly from your AAM warehouse or connect directly with a brand for more information. Best of all, The Event 2021 is FREE to attendees!

This year, The Event has even more for resellers beyond new products!

  • We’ll be interviewing leading resellers in a new series called PRO Tips, which will cover topics that matter to today’s shops
  • Attendees will be able to vote on their favorite new products in each category and directly determine the year’s Best New Product overall
  • Watching a day’s category video will enter you into that day’s drawing for free swag! Giveaway items include Traeger grills, Iconic Accessories coolers, and bar stools. Winners will be announced the following day! At the end of The Event, one attendee who watched every category video will win an Ultimate Overlanding Package grand prize!

Finally, we’re thrilled to have well-known GearZ® TV host Stacey David on hand to present this year’s expo! So be sure to come back every day of The Event to learn about exciting new products in a different category, pick up important business tips from your peers, and have your name entered to win the day’s prize. The Event 2021 kicks off November 29 and will run for multiple days. But don’t worry if you miss a day; past videos will remain live for viewing, so you can “attend” on your own time. Get started by clicking the Registration button— we’ll see you then!